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r/newzealand PUBLIC

r/NewZealand, this is New Zealand Today

855,152 members
Created: Mar 2008
Language: EN
NEGATIVE SENTIMENT
Last analyzed: Jul 12, 2026 16:00
Marketing Summary

r/newzealand is a PUBLIC community on Reddit with over 855,152 members. It currently has a negative sentiment with an engagement rate of 0.3%. With a community friendliness score of 30, this subreddit presents a moderate conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.

30
Friendliness Score
0.3%
Engagement Rate
53
Conversion Potential
2.0%
Monthly Growth
Marketing Analytics
55.6
Avg Post Score
45.4
Avg Comments
25
Brand Mentions
2
Posts/Hour
Top Post Types
text 70.0% (35)
link 22.0% (11)
image 8.0% (4)
Peak Activity Hours
Times shown in UTC (Coordinated Universal Time) Local times are automatically converted based on your browser's timezone
4PM UTC
High
~45 active
Community Culture
Community Sentiment NEGATIVE
Friendliness Score: 30/100
17.1K
Avg User Karma of Top Posts
30%
Commercial Acceptance
Content Preferences
Moderation Patterns
Rules & Compliance
23
Total Rules
Images
Videos
Self Promotion
Require Flairs
Public
Posting Requirements & Restrictions
No limit
Minimum Karma
30
Min Account Age (days)
ANY
Submission Type
Enabled
Flair System
Subreddit Rules
  1. Submissions must directly relate to New Zealand: General questions or discussions directed specifically at r/NewZealanders are allowed (e.g. ‘what’s your favourite coffee roaster’ or ‘where can I buy quality jeans?’).
  2. To discuss unrelated links & how they affect/relate to NZ, please use a self-post. Self posts must include how the link affects/relates to NZ - not just the link.
  3. An article/piece posted by a NZ website on a non-NZ matter would also qualify for removal.
  4. No doxxing, collecting personal information, or breaching name suppression.
  5. posting or collation of personally identifiable information. Those breaching rule 2 will receive a 30 day ban.
  6. No personal attacks, harassment or abuse: Don't attack the person; address the content you disagree with instead. Being able to disagree and discuss contentious issues is important, but abuse, personal attacks, harassment, and unnecessarily bringing up a user's history are not permitted.
  7. Please keep your interactions with others civil and courteous. If you are being attacked, do not continue the conversation - report the user and disengage.
  8. ^Note: ^This ^extends ^to ^people ^outside ^of ^[r/nz](http://reddit.com/r/newzealand)
  9. No hate speech / bigotry: Any posts that attack, threaten, or insult a person or group on the basis of national origin, ethnicity and/or colour, religion, sex, gender, sexual orientation, disability and so on may be removed at a mod's discretion and the user banned
  10. No duplicate news stories: If a submission has already been submitted (even from another source) the new post will be removed. If you are reporting a post for breaching rule 5, please include a link to the original in the comments of the duplicate post. Links with substantial new information may be left at mod's discretion.
  11. Link submissions should retain the source headline: Link Posts with [editorialised headlines](https://reddit.com/r/newzealand/wiki/titles) may be removed.
  12. If the headline changes the mod team will use its discretion to allow, remove or flair the post appropriately.
  13. Posting an article as a self post and changing the title will be viewed as skirting the rules.
  14. No bots, novelty accounts or impersonation: Bots and accounts used for a specific purpose will be banned unless a prior arrangement has been made with the mods. NB: This does not include throwaways.
  15. If you claim to be a prominent Kiwi, or are acting in any official capacity for a significant company, please message the mods with proof of your identity, or you run the risk of being banned.
  16. No Crowdsourcing or Promotion without approval
  17. crowdfunding (including charity), affiliate URLs, or social media spam.
  18. No advertising / promotion. Exceptions may be made for genuine subreddit engagement.
  19. No research surveys, petitions / signature gathering. Exceptions may be made for university projects with ethics approval, or for government / council open consultations.
  20. You can request an exception by contacting the moderators. Failure to abide will result in removal and a potential ban for repeated offences.
  21. Engage in Good Faith: Moderators have discretion to take action on users or content that they think is: trolling; spreading misinformation; intended to derail discussion; intentionally skirting rules; or undermining the functioning of the subreddit (this can include abuse of the block feature or selective history wiping).
  22. No low quality / political image posts: Political memes and low-quality memes or image posts will be removed. This includes pictures of websites, newspapers, or video where the primary purpose is to share the content of an article.
  23. Pictures are permitted when highlighting something within the format, such as humorous article / ad placement. If the humour is subtle, please make a comment explaining it.
  24. No contentious or low-effort selfposts: Hot-takes or contentious questions designed to provoke ire should not be posted. Serious and controversial topics should be discussed civilly & respectfully.
  25. Low effort questions such as "where should I go visit" or "should I move to nz" will be removed.
Marketing Data Updated
Jul 12, 2026
Rules Updated
Jul 12, 2026
Compliance Updated
Jul 12, 2026

What is r/newzealand?

r/newzealand is a public Reddit community created in March 2008 with over 855,152 members. r/NewZealand, this is New Zealand Today

The community has a negative sentiment and an engagement rate of 0.3%. With a friendliness score of 30, it is considered very welcoming to new members.

Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.

Frequently Asked Questions about r/newzealand

r/newzealand is a public Reddit community with 855,152 members. r/NewZealand, this is New Zealand Today

With a conversion potential of 53 and an engagement rate of 0.3%, r/newzealand presents a moderate opportunity for authentic brand participation. Self-promotion is not allowed, so focus on providing genuine value to the community.

r/newzealand has 23 community rules. Posting requirements include an account age of at least 30 days .

r/newzealand has an engagement rate of 0.3% with an average post score of 55.6 and an average of 45.4 comments per post. The community sentiment is negative with a friendliness score of 30 out of 10.
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