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r/lotro PUBLIC
Dedicated to The Lord of the Rings Online, the MMORPG based on Professor J.R.R. Tolkien's beloved fantasy series.
Marketing Summary
r/lotro is a PUBLIC community on Reddit with over 85,260 members. It currently has a positive sentiment with an engagement rate of 7.2%. With a community friendliness score of 80, this subreddit presents a high conversion potential for authentic brand participation. Self-promotion is generally allowed according to recent analysis.
Marketing Analytics
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Moderation Patterns
Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- Maintain civility and respect even in disagreements: Posts or comments that are disrespectful or discriminatory will be removed. LotRO is renowned for the civility and respect of its community - please do not engage in any conduct that brings that good reputation into question.
- All posts must pertain to LOTRO, not just LOTR: This subreddit is dedicated to the video game "The Lord of the Rings Online", and content and discussions within this subreddit should be focused on that game. While broader discussions of the themes of Middle-Earth and Tolkien's legendarium are welcome, this is not the place to post memes about the movies or cinematics from other video games - there are other communities for that content.
- This rule extends to other real-life discussion topics - i.e. political discussions are not welcome here.
- No discussion or reference to real-world politics, religion or race: There are lots of other places to talk about politics, religion, and race. Please take it elsewhere. If you want to discuss religion as it pertains to Tolkien's written works, go to r/tolkienfans.
- No personal attacks or tribalism - whether it's based on age, gender, kinship, server, or game mode: This is not a place to "represent your team", whether that team is a generation, gender, political party, religion, kinship, LOTRO server, or your favorite game mode
- hardcore vs. casual
- raiders vs. role-players
- Glamdring vs. Sting. Nor is it the place to use name-calling or insults to try and "win" an internet debate. First instance may result in a temporary ban. Subsequent instances may result in permanent bans.
- Do not bring drama from in-game chat, Discord, or forums here: This is not a place for you to carry on your arguments from [World] chat, Discord, or the LOTRO forums. We cannot verify claims made against anyone in those spaces.
- No misinformation, deliberate or accidental: Creating, fabricating, or reposting/repeating any sort of flagrant misinformation will result in an immediate (and potentially permanent) ban. Check your sources.
- No generative AI content (text or art): While human-generated fan-art and fan-fic is welcome, content that is generated or heavily modified by AI is not. Assessing whether something used AI or not is up to moderator discretion. Repeated suspicious submissions will result in a ban.
- Limit self-promotion of LOTRO-related videos to 1/week: We welcome members of the community to share tales of their adventures, but we don't want the subreddit to devolve into a livestream announcement subreddit or for every Youtube video to your channel to be uploaded here. Moderators will warn suspected abusers and use their discretion to enforce this rule.
- No posts or comments about exploits, gold-selling, or extended discussion of unofficial servers: Do not post or comment descriptions or explanations of exploits or anything regarding gold-sellers.
- Posting about future changes, leaked content, or unofficial servers is at your own risk, as these may violate the [Daybreak Terms of Service](https://www.daybreakgames.com/terms-of-service) and put your LOTRO account in jeopardy.
- Criticism of the game should be constructive, not merely venting: LOTRO is a large and complex piece of software, and like any software there will be issues with it, be they related to its design, development, maintenance, or future changes. Constructive criticism and healthy debate about the direction and systems of the game are welcomed - but being excessively negative about the game, the development team, or its players is not productive. This is not a place to vent about your grievances.
What is r/lotro?
r/lotro is a public Reddit community created in January 2010 with over 85,260 members. Dedicated to The Lord of the Rings Online, the MMORPG based on Professor J.R.R. Tolkien's beloved fantasy series.
The community has a positive sentiment and an engagement rate of 7.2%. With a friendliness score of 80, it is considered very welcoming to new members.
Self-promotion is generally allowed, making it a potential opportunity for authentic brand participation.
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