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r/homeassistant PUBLIC
Open source home automation that puts local control and privacy first. Powered by a worldwide community of tinkerers and DIY enthusiasts. Available for free at home-assistant.io.
Marketing Summary
r/homeassistant is a PUBLIC community on Reddit with over 573,539 members. It currently has a positive sentiment with an engagement rate of 0.2%. With a community friendliness score of 80, this subreddit presents a moderate conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
Marketing Analytics
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Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- No AI generated responses: The use of answers generated by AI tooling (ChatGPT, Claude, etc.) is not allowed - people are looking for answers from humans. If someone wanted an AI to help solve their problem, they would have used one.
- No personal attacks: Attacking an individual because you disagree with them is not allowed. If you think a topic or comment shouldn't be here, please downvote it instead of responding.
- Be nice: Home Assistant is a welcoming and inclusive community.
- No spam or ads: Obvious spam (posted from a suspect account) should be reported for removal. Ads are not allowed, except in the case of the Open Home Foundation's commercial partners. This does not include posting personal projects or YouTube content related to Home Assistant or its sister projects.
- Commercial use of the Home Assistant logo is strictly prohibited: The Home Assistant logo is trademarked and the property of the Open Home Foundation, which means it is not available for commercial use without explicit written permission from the foundation. We regard commercial use as anything designed to market or promote a product, software or service that is for sale. This includes using a Home Assistant logo generated with AI.
- No reposts: Please don't post images, videos, or links that have already been shared here recently. Check before posting, and if it has already been covered, join the existing discussion instead.
- Stay on topic: Posts and comments should be about Home Assistant or its wider ecosystem, including Open Home Foundation projects, integrations, hardware, and related home automation. Content that is not related to Home Assistant may be removed.
- Post in English: Everyone is welcome here regardless of their first language, but English is the only way we can include the whole community. Please post and comment in English.
- No engagement bait or karma farming: Don't post mainly to farm upvotes or interaction. Posts should genuinely contribute to Home Assistant discussion, not just harvest karma or replies. This includes reposting others' work as your own and low-substance engagement bait, for example "upvote if you love HA", generic "what's your favorite integration?" karma-bait, or hot-take polls.
- No politics: This is a space for Home Assistant, not political debate. Partisan or political content, and arguments unrelated to Home Assistant, aren't allowed here. Please keep discussion focused on home automation. There are better communities for political topics.
What is r/homeassistant?
r/homeassistant is a public Reddit community created in December 2015 with over 573,539 members. Open source home automation that puts local control and privacy first. Powered by a worldwide community of tinkerers and DIY enthusiasts. Available for free at home-assistant.io.
The community has a positive sentiment and an engagement rate of 0.2%. With a friendliness score of 80, it is considered very welcoming to new members.
Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.
Frequently Asked Questions about r/homeassistant
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