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r/eczema PUBLIC
A place for people with eczema to talk with others about their experiences, treatments, coping methods, and life with eczema.
Marketing Summary
r/eczema is a PUBLIC community on Reddit with over 138,139 members. It currently has a neutral sentiment with an engagement rate of 2.0%. With a community friendliness score of 50, this subreddit presents a moderate conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
Marketing Analytics
Top Post Types
Peak Activity Hours
Community Culture
Content Preferences
Moderation Patterns
Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- Only medical professionals can provide diagnosis and emergency help: Contact a medical professional if you are having a medical emergency or require differential diagnosis. /r/eczema is not a substitute for professional medical advice.
- Anecdotes do not equal evidence: Each person's causes and triggers differ. What worked for you might not work for someone else. Instead of making a broad statements (e.g. everyone must try XXX product), you may talk about what has worked for you and you alone. Broader statements require credible sources such as academic journals and articles written by PhD researchers.
- This community has high standards for empathy: Eczema is frequently accompanied by physical pain and social anxiety. Kindness, consideration, and compassion are encouraged when replying to posts.
- Stay on the topic of eczema: Posts and comments are limited to the biological, psychological, and social issues regarding the specific inflammatory skin conditions called eczema, atopic dermatitis, and contact dermatitis. Furthermore, /r/eczema is not a place for discussions about COVID vaccines.
- Other subreddits you might consider consulting include:
- /r/SebDerm /r/EczeMEMEs /r/TS_Withdrawal /r/EczemaUK /r/EczeMABs
- No marketing:
- affiliate marketing
- pharmaceutical marketing
- supplements/stem cell marketing
- Instagram/YouTube/TikTok influencers
- pharma sponsored industry events (NEA)
- multi-level marketing (MLM)
- for-profit pharma sponsored forums (PatientsLikeMe, Inspire, Health Union)
- gofundme campaigns for individuals
- Drug adverse effects & side effects: Several atopic dermatitis treatments have known adverse effects and side effects in 5-15% of the patient population and are still considered generally safe for use.
- Please use nuance and openness when discussing side effects and adverse effects.
- Please avoid wide, sweeping generalizations and calls for censorship when someone expresses an anecdote or claim that you find uncomfortable.
- The enemies are not the doctors, companies and other patients. Our adversary is an overactive Th2 response.
Restricted Keywords
What is r/eczema?
r/eczema is a public Reddit community created in May 2010 with over 138,139 members. A place for people with eczema to talk with others about their experiences, treatments, coping methods, and life with eczema.
The community has a neutral sentiment and an engagement rate of 2.0%. With a friendliness score of 50, it is considered very welcoming to new members.
Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.
Frequently Asked Questions about r/eczema
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