Subreddit Analysis Tool
Comprehensive analysis of Reddit communities for marketing insights - completely free
Analyzing subreddit...
Marketing Summary
r/complaints is a PUBLIC community on Reddit with over 142,688 members. It currently has a negative sentiment with an engagement rate of 3.6%. With a community friendliness score of 30, this subreddit presents a high conversion potential for authentic brand participation. Self-promotion is generally allowed according to recent analysis.
Marketing Analytics
Top Post Types
Peak Activity Hours
Community Culture
Content Preferences
Moderation Patterns
Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- Posts (as opposed to comments) must be in the form of a complaint : Posts must be in the form of a complaint.
- This might also have been removed for being spam.
- No threatening or advocating for violence (or related behavior): This conduct is prohibited by Reddit’s broader ToS and will result in a ban.
- No threatening; advocating for; condoning; encouraging; and/or celebrating: - suicide - violence - murder - abuse - etc.
- No Racism/Bigotry/Hate Speech: Comments and posts expressing discriminatory prejudice or hate towards a person or group based on protected characteristics such as race, ethnicity, national origin, religion, sex, sexual orientation, gender-identity, etc. are not permitted.
- E.g., the word “ret***” is a derogatory slur towards mentally disabled individuals. Disability is a protected characteristic. Thus, it is against the rules to express prejudice through the use of that term.
- https://www.reddit.com/r/complaints/s/Z2E3byk7Tv
- No Astroturfing/Roleplaying Posts : 99 times out of 100 (for whatever reason), this is just MAGA pretending to be a liberal for some reason or another. Don’t fabricate an identity to shitpost - it will in all likelihood result in immediate and permanent deportation from the sub.
- No Harassment : The harassment rule doesn't kick in by saying mean things; rather, certain conduct is viewed as per se harassment, e.g., threats of doxxing, posting other users’ private information, threatening to report someone to reddit or law enforcement, discriminatory/hate speech targeting a specific user, calling specific users pedophiles/rapists/murderers (as opposed to, e.g., apologists for or enthusiasts of rapists and/or pedos).
- Regarding self promotion for content creators: Self promotion of user generated content is permitted provided it is presented as a complaint, critique, grievance, or documented problem, rather than as pure advertising. The content must centre a substantive issue, failure, or harm, with the creator’s work used as context or evidence, not the point. Posts framed primarily to solicit clicks, sales, or followers will be removed.
- Moderator Discretion : Anything not covered by these rules (but is covered by Reddit’s broader ToS) that we perceive as foreseeably capable of inviting Reddit’s scrutiny is subject to removal at our discretion.
- No crossposts, unless…
- crossposts unless you are using the original post as some kind of evidentiary or other support for a complaint.
- No Report Abuse : Report abuse violates Reddit TOS and makes our “job” harder.
- See: https://www.reddit.com/r/complaints/s/jv4lF0rQue
- Permitted Meta Discussion and Complaints Regarding Subreddit Governance: The 2/4/2026 (or 4/2/2026 for non-Americans) update can be found by visitin: https://www.reddit.com/r/complaints/s/WzbKnht5Bn
- The rule is too long to fit in the limited text we can use in this section.
- Moderators of other subjects are encouraged to message us through modmail if you believe a post in this subreddit is creating issues in your subreddit. We will work with you to resolve these matters. You MUST message us from an account listed as a moderator on your subreddit.
- Re: linking other usernames in posts : Don’t do it
- Minimum account age and Karma : We have implemented minimum Karma and account age requirements to combat botting and other suspicious behavior.
- Karma: requirement is at least 0 combined karma, as well as 0 comment karma.
- Account age: requirement is 14 days.
- Ban Appeal Policy: Appeals will be reviewed only if the user acknowledges the cited rule and explains why it exists and how it protects the community. Users may respectfully state they believe the ban was unjust, but appeals that deny the rule’s purpose, dismiss its impact, or refuse accountability will not be considered.
- If reinstatement is granted for a rule breaking post, there will be decreasing tolerance for any future violations.
- Do NOT directly message moderators unless asked to provide more information.
What is r/complaints?
r/complaints is a public Reddit community created in March 2008 with over 142,688 members. For complaining about anything.
The community has a negative sentiment and an engagement rate of 3.6%. With a friendliness score of 30, it is considered very welcoming to new members.
Self-promotion is generally allowed, making it a potential opportunity for authentic brand participation.
Frequently Asked Questions about r/complaints
Similar Subreddits to Explore
Browse All SubredditsDiscover other communities that might be relevant for your brand participation strategy.