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r/aww PUBLIC

Things that make you go AWW! -- like puppies, bunnies, babies, and so on... Feel free to post original pictures and videos of cute things.

37,840,098 members
Created: Jan 2008
Language: EN
POSITIVE SENTIMENT
Last analyzed: Jul 12, 2026 06:00
Marketing Summary

r/aww is a PUBLIC community on Reddit with over 37,840,098 members. It currently has a positive sentiment with an engagement rate of 0.0%. With a community friendliness score of 80, this subreddit presents a low conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.

80
Friendliness Score
0.0%
Engagement Rate
30
Conversion Potential
2.0%
Monthly Growth
Marketing Analytics
143.5
Avg Post Score
6.4
Avg Comments
25
Brand Mentions
5
Posts/Hour
Top Post Types
image 74.0% (37)
link 24.0% (12)
video 2.0% (1)
Peak Activity Hours
Times shown in UTC (Coordinated Universal Time) Local times are automatically converted based on your browser's timezone
4AM UTC
High
~35 active
6AM UTC
Medium
~25 active
6PM UTC
Low
~10 active
Community Culture
Community Sentiment POSITIVE
Friendliness Score: 80/100
12.7K
Avg User Karma of Top Posts
30%
Commercial Acceptance
Content Preferences
Moderation Patterns
Rules & Compliance
15
Total Rules
Images
Videos
Self Promotion
Require Flairs
Public
Posting Requirements & Restrictions
3
Minimum Karma
30
Min Account Age (days)
LINK
Submission Type
Enabled
Flair System
Subreddit Rules
  1. No "sad" content
  2. "sad" content, such as pics of animals that have passed away (try /r/petloss), animals that have been injured/abused, or sob stories (e.g. found him in a dumpster, finding abandoned animals, sick/survived cancer). [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_1)
  3. No captioned pictures/videos
  4. comics, captioned pictures/videos (try /r/lolcats, r/cute, or /r/animaltextgifs), or photos of just text. No memes or snapchat captions. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_2)
  5. No asking for interaction (asking for upvotes, names, etc)
  6. post titles asking for upvotes or approval, such as "any love for...", "what does /r/aww think of...", or "this didn't get much love on...", or "karma machine", "sort by new", "don't scroll past", "not your typical aww", "r/aww needs more [X] animals," "name my pet." [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_3)
  7. No harassment
  8. slurs or harassing comments. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_4)
  9. This includes racial slurs, sexually inappropriate comments, and personal attacks on users or their animals.
  10. Examples include: pitbull "statistics", reduction of animals to food items (e.g. calling a cow a burger/steak, calling a pig a bacon, anything about Asian people eating cats/dogs), advocating animal abuse, etc.
  11. Posts must link to sites on our approved list: When linking to images/videos hosted outside of Reddit, please refer to the [approved list of sites](https://www.reddit.com/r/aww/wiki/index#wiki_rule_5) before posting.
  12. No NSFW content: This includes not only inappropriate images but also inappropriate text, innuendo, or inappropriate jokes in comments. No comments about how dangerous certain domesticated breeds are, or about eating the animals in the post. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_6)
  13. No asking for donations or adoptions
  14. asking for donations, sponsorship or adoptions (try /r/care or /r/assistance). [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_7)
  15. No bots, bot-like behaviour, or spam
  16. bots or bot-like behaviour. This includes copypasting titles and/or comments, or generally acting like a script/bot. No flooding (more than 4 posts in a 24 hour period). Accounts must comply with the Reddit self-promotion guidelines. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_8)
  17. Original content only: Only post content that is yours. No false claims of content ownership. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_9)
  18. No social media
  19. links to social media content, whether in comments, submissions, image/video descriptions (including imgur gallery descriptions for direct links), or as superimposed text in an image. Handles are okay in comments as long as they're not links.
  20. Accounts that exist solely to advertise or promote will be banned, regardless of how or where the promotion itself occurs. [>>>>more>>>>](https://www.reddit.com/r/aww/wiki/index#wiki_rule_10)
  21. We're here to help, but please provide a link/URL when you modmail us: If you need to contact the mods, you'll need to provide a link/URL to whatever it is that you're talking about. Failure to do this may mean that you get ignored. We have other users to help as well, and making us dig through your profile to find an issue means we have less time to help others and deal with the rest of the subreddit.
  22. https://www.reddit.com/message/compose?to=%2Fr%2Faww
Marketing Data Updated
Jul 12, 2026
Rules Updated
Jul 28, 2026
Compliance Updated
Jul 28, 2026

What is r/aww?

r/aww is a public Reddit community created in January 2008 with over 37,840,098 members. Things that make you go AWW! -- like puppies, bunnies, babies, and so on... Feel free to post original pictures and videos of cute things.

The community has a positive sentiment and an engagement rate of 0.0%. With a friendliness score of 80, it is considered very welcoming to new members.

Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.

Frequently Asked Questions about r/aww

r/aww is a public Reddit community with 37,840,098 members. Things that make you go AWW! -- like puppies, bunnies, babies, and so on... Feel free to post original pictures and videos of cute things.

With a conversion potential of 30 and an engagement rate of 0.0%, r/aww presents a low opportunity for authentic brand participation. Self-promotion is not allowed, so focus on providing genuine value to the community.

r/aww has 15 community rules. Posting requirements include a minimum of 3 combined karma and an account age of at least 30 days .

r/aww has an engagement rate of 0.0% with an average post score of 143.5 and an average of 6.4 comments per post. The community sentiment is positive with a friendliness score of 80 out of 10.
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