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r/ZeroWaste PUBLIC
We are responsible citizens who try to minimize our overall environmental impact.
Marketing Summary
r/ZeroWaste is a PUBLIC community on Reddit with over 1,208,144 members. It currently has a positive sentiment with an engagement rate of 0.1%. With a community friendliness score of 80, this subreddit presents a low conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
Marketing Analytics
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Peak Activity Hours
Community Culture
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Moderation Patterns
Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- Be respectful: This subreddit is a space rooted in supporting and being compassionate to other community members. Do not personally attack other users, cause or perpetuate arguments, or otherwise cause discord here.
- No shaming or non-constructive criticism: Please be mindful and respectful, we all have our journey to take, and while we should always aim to improve ourselves a little more every day, different people will take different times through different motivations. If you'd like to offer some criticism our best advice would be to first thank and commend the changes they have made already before offering suggestions in a compassionate manner.
- Posts must be relevant: Submissions must be zero-waste focused. Pictures of waste are not allowed, as are posts about straws that are not a news article.
- [Full rule description](https://www.reddit.com/r/zerowaste/wiki/rules#wiki_2._post_relevancy)
- No greenwashing: Please do not submit content about companies, products, or initiatives that falsely claim to be sustainable for promotional purposes. You can read more about greenwashing [here.](https://en.wikipedia.org/wiki/Greenwashing)
- No misinformation or anti-scientific rhetoric: This is a science-based subreddit. We have a zero-tolerance policy for the deliberate spreading of disinformation such as denial of human-caused climate change. Users found to be sharing such rhetoric will be immediately and permanently banned.
- Users who spread misinformation — which differs from **dis**information, which is done with intent — will have their submissions/comments removed and receive a warning.
- No self-promotion or spam: For people posting their own content, make sure to follow Reddit's rules for self promotion and spam. If you do not, your post will be removed and you may be banned.
- Links to Amazon are prohibited.
- Kickstarter and other crowdfunding links are prohibited.
- [Full rule description](https://www.reddit.com/r/zerowaste/wiki/rules#wiki_3._spam_.26amp.3B_low-effort_content)
- No surveys or interview requests: Surveys, interview requests, calls for content contributors, and other solicitations are prohibited.
- Craft/upcycling posts must follow our guidelines: Craft posts will be curated based on relevancy.
- Posts must be something that you have made yourself. We are looking for posts that feature a creation that are practical in nature. There is preference for crafts that help you continue to reduce waste, such as reusable versions of disposable items, or repairs to things that would otherwise have needed to be replaced.
- [Full rule description](https://www.reddit.com/r/zerowaste/wiki/rules#wiki_2.4_crafting_posts)
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