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r/UmaMusume PUBLIC
Subreddit for all things Umamusume, an anime and gacha game about horse girls! Unaffiliated with Cygames.
Marketing Summary
r/UmaMusume is a PUBLIC community on Reddit with over 354,339 members. It currently has a positive sentiment with an engagement rate of 0.6%. With a community friendliness score of 80, this subreddit presents a moderate conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
Marketing Analytics
Top Post Types
Peak Activity Hours
Community Culture
Content Preferences
Moderation Patterns
Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- Umamusume content only!: Submissions must be related to the Umamusume project and/or its seiyuus.
- IRL horse content should be relevant to Umamusume.
- Any content not related to Umamusume is subject to review and/or removal by the moderators.
- Be nice and follow Reddiquette: Negativity isn't allowed here. Treat fellow trainers with respect.
- Abusive custom user flairs will result in a change and possible ban.
- Post Quality Content : Low Effort content will be removed. Examples include, but are not limited to:
- - Reposted fanart (regardless of date) - [Questions Answered in the Resources/FAQ](https://www.reddit.com/r/UmaMusume/about/wiki/resources/) or easily searchable otherwise - Gacha posts - post-run/race game screenshots - Memes - Tier Lists - Low quality text posts (engagement farming, hot takes, tired topics, etc.) - Posts without an English title
- Write Umazing titles and use accurate flair: Posts titles should be sufficiently descriptive and have the correct flair.
- Question posts should have said question in title. Vague titles like "Help" may be removed.
- If your post is about an Umamusume (e.g. fanart), that Umamusume should be in the title unless it is a spoiler.
- Post art with credit and not made with AI: Please source all fan art posted or use the original content (OC) flair for your own. Artist attribution should be included in the post title. A link should also be provided in either the post body or comments.
- AI-generated content (images, videos, text) is not allowed.
- Fanart posted without a source and working link is subject to warning and removal.
- "無断転載" = no reposting. If an artist has this in their profile or watermarked, it should be respected.
- NSFW and other inappropriate content: NSFW content is not allowed. This subreddit abides by Cygames' [Fan-Created Content Guidelines](https://umamusume.com/fan-createdguide/).
- Suggestive images (think PG-13) should be NSFW tagged.
- Role-playing is not allowed as this is not an RP subreddit.
- No Advertising: Please do not advertise on this subreddit.
- This includes but is not limited to: - Self-promotion (e.g. social media) - Shop listings - Affiliate links - Real-money transactions (RMT) - Account buying/selling
- Spoilers: Keep all spoilers from new airing content under a spoiler tag for a week from the episode's air date.
- "Spoilers" pertaining to an Umamusume's IRL horse career should be added as needed.
- No Excessive Posting: Excessive posting is spam and will be treated as such.
- Please do not make more than 1-2 posts to the subreddit per day. Excessive posting may result in action being taken on your posts.
- No Piracy and Game Exploits/Cheats : Pirated media such as scans or pirate website sources, and game mods that constitute exploits/cheats are not allowed.
- Megathread content: Subreddit megathreads help reduce clutter and help people find things more quickly. Quick game questions, Trainer IDs, Club Recruitments ,Gacha pull screenshots, and screenshots without commentary should be posted in a megathread. Mods have final discretion on what constitutes megathread content or not.
Restricted Keywords
What is r/UmaMusume?
r/UmaMusume is a public Reddit community created in November 2016 with over 354,339 members. Subreddit for all things Umamusume, an anime and gacha game about horse girls! Unaffiliated with Cygames.
The community has a positive sentiment and an engagement rate of 0.6%. With a friendliness score of 80, it is considered very welcoming to new members.
Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.
Frequently Asked Questions about r/UmaMusume
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