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r/Ulta PUBLIC
A subreddit for fans and employees of Ulta beauty to discuss all things beauty all in one place. We are not official, sponsored, or affiliated with Ulta.
158,594 members
Created: Mar 2014
Language: EN
POSITIVE SENTIMENT
Last analyzed: Jun 17, 2026 06:00
Marketing Summary
r/Ulta is a PUBLIC community on Reddit with over 158,594 members. It currently has a positive sentiment with an engagement rate of 0.6%. With a community friendliness score of 80, this subreddit presents a moderate conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
80
Friendliness Score
0.6%
Engagement Rate
56
Conversion Potential
2.0%
Monthly Growth
Marketing Analytics
29.5
Avg Post Score
18.7
Avg Comments
25
Brand Mentions
1
Posts/Hour
Top Post Types
text
98.0% (49)
image
2.0% (1)
Peak Activity Hours
Times shown in UTC (Coordinated Universal Time)
Local times are automatically converted based on your browser's timezone
6AM UTC
High
~40 active
Community Culture
Community Sentiment
POSITIVE
43.7K
Avg User Karma of Top Posts
30%
Commercial Acceptance
Content Preferences
Moderation Patterns
Rules & Compliance
27
Total Rules
Posting Requirements & Restrictions
10
Minimum Karma
15
Min Account Age (days)
ANY
Submission Type
Enabled
Flair System
Subreddit Rules
- No Personal Attacks, Trolling, or Harassment: Comment with kindness. Be respectful, even when you disagree. Avoid hurtful comments. Be mindful of your tone and language. If unsure, don't say it. Remember everyone is different. Be understanding and empathetic. Be kind to yourself and others.
- No personal attacks, trolling, harassment, or hate speech. This is to be a fun, civil sub. Keep your criticism and critique constructive, or keep it to yourself. Violation of this rule is subject to an immediate and permanent ban.
- No Spam or Self Promotion: Do not spam or engage in self-promotion, including links to blog, YouTube, social media, podcast, website, e-commerce store, or sale of personal property/services to generate clicks, views, track engagement, or profit including referral, affiliate, and tracking links.
- Exceptions apply only in designated moderator-created threads (e.g., monthly referral/affiliate threads).
- Posts or comments deemed spam or self-promotion may be removed at the moderation team’s discretion and result in a ban.
- Non-Ulta recommendations, purchases, programs & sale posts are NOT allowed: This subreddit is focused on Ulta! It's amazing to find great deals at other retailers, brand sites, and discount stores but please don't share those finds here. This includes images, hauls, gratis, or product recommendations of items not sold at Ulta. Posts and comments with these items will be removed. Before commenting, please review our community rules. This subreddit is retailer specific and focused on products available at Ulta, so any recommendations outside of that will be removed.
- Requests for Coupons are only allowed in monthly thread: Coupon requests and giveaways are only allowed in the monthly thread. All other coupon requests and giveaways will be removed and can lead to a temporary and/or permanent ban. This includes anyone participating in rule-breaking threads.
- This includes referrals links for cashback sites like Rakuten and Top Cashback which are only allowed in the monthly referral link thread.
- Keep Content Relevant to Ulta and SFW.: Please keep your posts & comments on topic and appropriate for all audiences.
- Avoid posting/commenting about non-Ulta purchases, gratis, hauls, outfits, and motd. Avoid posts and/or comments that are intentionally low-quality, offensive, disruptive, overly argumentative or aggressive. Don't post yours or other's PII.
- Irrelevant & NSFW content will be removed at the mods' discretion (adult toy images must be blurred & comments kept civil).
- Political & current events content is also prohibited.
- Buying, Selling, Trading, Gifting or Donation Requests are Not permitted. : Buying, selling, trading, gifting or requesting items, products, coupons, gift cards, etc is not permitted and comments or posts will be deleted.
- AMAs, surveys & giveaways require mod verification: Users who wish to hold AMAs, surveys, or giveaways must be verified by a mod prior to posting.
- Only current or former Ulta employees may comment and use the "Employee Only" flairs.: Only current or former Ulta employees may comment and use the "Employee Only" flairs. If you are not currently flaired, please use the "Employee" flair or add an employee flair to your username. If you are not a current or former Ulta employee but have questions about hiring, use the "Hiring Help" flair and post during our weekend hiring help hours. If you have other questions for Ulta employees, use the "Discussion" flair.
- Ulta Hiring Help Questions are Weekend Only: Questions about Ulta employment, hiring, etc. are allowed but posts allowed between 12am Saturday to 2:59 am Sunday Eastern Standard Time.
- Hiring Help posts made outside of these times will automatically be removed.
- Hiring Help posts must include the position(s) applied to.
- Please do not post employee #, names or locations. Please remember to take information received here with a grain of salt. Posts on behalf of Ulta as a company are not allowed.
- Sales and Haul Posts are allowed: Sales posts are encouraged. Direct links to the sale/sale item are allowed in the comments. Screenshots displaying the email or advertisement are fine. Sales must be from Ulta or Target at Ulta only.
- Hauls are welcome. Swatches or some kind of short review of the products are encouraged when posting hauls.
- Posting Requirements: To post on r/Ulta, your account must have **10 karma** and the account must be more than **15 days old**. If you don't meet these requirements yet, please send a **modmail with a link to your post and/or comment** so your comment and/or post can be approved.
- No Dumpster Diving or Shoplifting questions: Dumpster Diving & shoplifting of any kind at Ulta is NOT condoned by this subreddit. As such, all posts on the subject will be removed. Posts on how to commit fraud will also be removed.
- Check to see if your question has already been answered in the sub before posting.:
- Posts must have descriptive titles; if asking a question, include it in the title.: Posts must have a descriptive title especially if it is a question or you are looking for product suggestions. **You must include the question in the title.** If you are asking about a specific product, please include that in the title. Please try to add detail when you can.
- Example : What is a good sweatproof, matte full coverage foundation for dry and sensitive skin? or Is Milani Make It Last Matte Setting Spray good for oily and mature skin?
- Do not post or ask for personal information.: Do not post or ask for personal information including your name, your address, rewards account number, store location, order or transaction number, employee names, personal emails and other personal information that can be used to dox yourself or others. Please try to limit how much personal information you post.
Marketing Data Updated
Jun 17, 2026
Rules Updated
Jul 18, 2026
Compliance Updated
Jul 18, 2026
What is r/Ulta?
r/Ulta is a public Reddit community created in March 2014 with over 158,594 members. A subreddit for fans and employees of Ulta beauty to discuss all things beauty all in one place. We are not official, sponsored, or affiliated with Ulta.
The community has a positive sentiment and an engagement rate of 0.6%. With a friendliness score of 80, it is considered very welcoming to new members.
Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.
Frequently Asked Questions about r/Ulta
r/Ulta is a public Reddit community
with 158,594 members.
A subreddit for fans and employees of Ulta beauty to discuss all things beauty all in one place. We are not official, sponsored, or affiliated with Ulta.
With a conversion potential of 56
and an engagement rate of 0.6%,
r/Ulta presents a
moderate
opportunity for authentic brand participation.
Self-promotion is not allowed, so focus on providing genuine value to the community.
r/Ulta has 27 community rules. Posting requirements include
a minimum of 10 combined karma and an account age of at least 15 days .
r/Ulta has an engagement rate of 0.6%
with an average post score of 29.5
and an average of 18.7 comments per post.
The community sentiment is positive
with a friendliness score of 80 out of 10.
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