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r/Sephora PUBLIC

Discuss all thing Sephora! Makeup, Skin care, tips & tricks, Q&A's, and seasonal sales!

1,063,408 members
Created: Aug 2012
Language: EN
NEGATIVE SENTIMENT
Last analyzed: Jul 08, 2026 14:00
Marketing Summary

r/Sephora is a PUBLIC community on Reddit with over 1,063,408 members. It currently has a negative sentiment with an engagement rate of 0.3%. With a community friendliness score of 30, this subreddit presents a low conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.

30
Friendliness Score
0.3%
Engagement Rate
33
Conversion Potential
2.0%
Monthly Growth
Marketing Analytics
26.0
Avg Post Score
19.9
Avg Comments
25
Brand Mentions
0
Posts/Hour
Top Post Types
text 94.0% (47)
link 4.0% (2)
image 2.0% (1)
Peak Activity Hours
Times shown in UTC (Coordinated Universal Time) Local times are automatically converted based on your browser's timezone
2PM UTC
High
~35 active
Community Culture
Community Sentiment NEGATIVE
Friendliness Score: 30/100
4.0K
Avg User Karma of Top Posts
30%
Commercial Acceptance
Content Preferences
Moderation Patterns
Rules & Compliance
13
Total Rules
Images
Videos
Self Promotion
Require Flairs
Public
Posting Requirements & Restrictions
100
Minimum Karma
30
Min Account Age (days)
ANY
Submission Type
Enabled
Flair System
Subreddit Rules
  1. No trolling or harassment:
  2. No self-promotion or spam:
  3. BANNED LINKS: Links to Twitter/X, Facebook, Instagram, Amazon affiliate links, and any other affiliate links are strictly prohibited and will be removed. Repeat offenders will receive a permanent ban from this sub.
  4. Check to see if your question has already been answered in the sub by using the search function.:
  5. Rewards-related topics should be posted in the pinned Monthly Rewards Megathread.: This includes any posts relating to the rouge $100 reward - these posts will be deleted.
  6. Non-Sephora purchase posts are not allowed.: Finding products you would normally buy at Sephora at discount stores (TJMaxx, Marshalls, Costco, etc) is definitely exciting, but please do not post them here! This is a subreddit about Sephora, after all! :) Any posts/links of this nature will be removed.
  7. Do not post images of products not sold at Sephora.: Please do not include pets, products and items that are NOT sold at Sephora in any hauls or image posts. These posts will be removed and you will be prompted to re-post with those specific items taken out of the image.
  8. All haul posts must contain a list of what is being shown in the comment section from the OP.: When posting a picture of you haul (no matter how big or small) you must comment a list of what is being shown in the picture. If your picture is a screenshot of your order WITH item names next to it, no list is needed. If no list is posted, it will be removed and must be reposted with a list.
  9. CART REVIEW POSTS: 1. Cart reviews are ONLY to be posted on Wednesdays and Sundays. Any carts posted outside of these days will be removed. 2. A list of products MUST be listed with the post. If you post your cart review as a text post with an embedded picture of your cart, please include the list in the text. If you post your cart as an image post, please comment a list of the products in the comments
  10. list = post removed. 3. "Influence/De-influence me!" posts fall under the same rules as cart reviews.
  11. Seasonal Sale Posting Rules: Each time there is a sale, certain rules are implemented in order to keep the sub clean and organized. IF there is a sale, there is a stickied post at the top of this sub explaining to current posting rules for this sale. If your post was removed, it has broken one of the posting rules. Please refer to the stickied post to review the rules, or please reach out to the MOD if you are unsure why your post was removed.
  12. Do NOT post any discount links that are NOT YOURS.: If there is any kind of link that comes from an employee that grants the user a discount (ex. Friends and Family Sale links), you CANNOT SHARE IT HERE unless you are the owner of the link. Sharing links without the employee/owners permission and knowledge gets you and automatic PERMANENT BAN
  13. questions asked, no second chances.
  14. Limited Discussion of Industry-Relevant Legal & Ethical Issues: Political discussion is generally not permitted. Limited discussion of legal, ethical, or criminal matters is allowed only when directly related to the beauty industry, brands, founders, executives, or influencers, and must be supported by credible sources. General political debate, speculation, conspiracy theories, harassment, dehumanizing language, calls for violence or doxxing, and off-topic derailment are not allowed. Moderators may remove, lock, or redirect discussions. Repeat violations ma
  15. "Caturday" Pet Posts: Any and all posts that you wish to include pictures of your pet in must be made on SATURDAYS (aka Caturday!). Any posts that involve pets that are made outside of Saturday will be removed.
Marketing Data Updated
Jul 08, 2026
Rules Updated
Jul 24, 2026
Compliance Updated
Jul 24, 2026

What is r/Sephora?

r/Sephora is a public Reddit community created in August 2012 with over 1,063,408 members. Discuss all thing Sephora! Makeup, Skin care, tips & tricks, Q&A's, and seasonal sales!

The community has a negative sentiment and an engagement rate of 0.3%. With a friendliness score of 30, it is considered very welcoming to new members.

Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.

Frequently Asked Questions about r/Sephora

r/Sephora is a public Reddit community with 1,063,408 members. Discuss all thing Sephora! Makeup, Skin care, tips & tricks, Q&A's, and seasonal sales!

With a conversion potential of 33 and an engagement rate of 0.3%, r/Sephora presents a low opportunity for authentic brand participation. Self-promotion is not allowed, so focus on providing genuine value to the community.

r/Sephora has 13 community rules. Posting requirements include a minimum of 100 combined karma and an account age of at least 30 days .

r/Sephora has an engagement rate of 0.3% with an average post score of 26.0 and an average of 19.9 comments per post. The community sentiment is negative with a friendliness score of 30 out of 10.
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