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r/Scotch PUBLIC
For all things related to the greatest liquid on earth - Scotch whisky!
Marketing Summary
r/Scotch is a PUBLIC community on Reddit with over 211,449 members. It currently has a negative sentiment with an engagement rate of 0.5%. With a community friendliness score of 30, this subreddit presents a moderate conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
Marketing Analytics
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Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- No Low-Effort Posts
- memes or low-effort posts, period. DO NOT POST A PICTURE without an accompanying review or substantive discussion (stuff like "How did I do?" does not count). If you simply want to show off a picture of your whisky, do it in /r/whiskyporn.
- No Self-Promotion: If you have a whisky review blog or YouTube channel and want to share it, you can post the link at the end of a written-out review. (see our preferred review format)
- top-level links to products you sell, surveys, or the like.
- Reviews, news, and discussion of Scotch Whisky and related Scottish products only.: If you're posting a review, it must be Scotch Whisky. This subreddit is for products of Scotland. For any American whiskey, head to r/bourbon. Any other whisky, r/worldwhisky. For example, Japanese whisky is not Scotch and reviews/discussion of it belong in /r/worldwhisky.
- No selling, trading, or valuation requests.: According to Reddit’s content policy, you cannot use Reddit to “solicit or facilitate any transaction or gift” involving alcohol. This includes asking how much a bottle you possess is worth: we consider that fishing for a buyer. Any other illegal activity, including facilitating underage drinking, is also not allowed.
- Failure to follow this rule will result in a permanent ban from all Whisky Network subreddits.
- No AI Reviews: Using AI to generate some or all of your review is not permitted at r/Scotch. You don't have to be a literary genius and this community is about sharing YOUR perspective, no matter how well written, instead of the perspective of a language model, regarding whats in your glass.
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