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r/Rivian PUBLIC
r/Rivian is the largest and most active fan-run auto-enthusiast Rivian community. We discuss the company's electric vehicles, other products, and brand (but not the stock). Rivian is currently producing the second generation of the R1S and R1T, as well as the EDV commercial van. In 2024, Rivian produced ~49k EVs and delivered ~51k, beating expectations. Since launch, Rivian has delivered ~122k vehicles and produced ~132k. Rivian is preparing to launch the R2, R3, and R3X in the coming years.
Marketing Summary
r/Rivian is a PUBLIC community on Reddit with over 145,796 members. It currently has a negative sentiment with an engagement rate of 0.8%. With a community friendliness score of 30, this subreddit presents a moderate conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
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Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- Be civil - no toxic or inappropriate content: Do not name call, troll, or make members of the community feel like they don't belong. If you need to criticize something, focus on actions and decisions rather than casting judgements on people or groups of people.
- NSFW, hateful content, and political banter are not allowed and will be removed.
- All posts must be Rivian-related: Content about electric cars, batteries, laws, etc should either be shared in the context of how it affects Rivian or shared to a more general subreddit, like r/electricvehicles
- Politics are also not allowed except in the context of EV policies.
- No spamming self-promotion of external content: Don't spam your own content, share affiliate links, sell things, or otherwise promote yourself. High quality content (eg, blogs, videos, interviews, etc) can be okay, but don't overdo it. Provide more value to the community than to yourself -- mods and accessories that members have been asking for are ok. Active members of the community sharing their mods/products for everyone to use is ok too.
- People who come in just to make a buck off the community are not allowed.
- No stock discussion of any kind: Company performance discussions are fine, but leave out general stock discussion/speculation and Wall Streets Bets-type content. We're an auto-enthusiast community, first and foremost.
- Use r/RIVN for stock discussion
- No low-quality content: Content without context, poorly conceived memes, AI slop, repetitive / automated posting, etc is not allowed.
- This includes charger-blocked posts, break-in videos, and other things caught on camera.
- No recent duplicate topics or reposts: First to post gets the karma. In an effort to keep conversations focused and to not spam the subreddit, duplicate articles, photos, etc will be removed.
- No for-sale, trade, or willing-to-buy posts: Please refrain from posts regarding anything around selling, trading, or asking to buy.
- No posts sharing referral codes or within irrelevant posts: You may share codes in RELEVANT posts, but do not make a post or comment solely to share your referral code.
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