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r/Instagram PUBLIC

The un-official (and unaffiliated) subreddit for Instagram.com - Learn tips and tricks, ask questions and get feedback on your account. Come join our great community of over 900,000 users!

1,066,438 members
Created: Mar 2011
Language: EN
POSITIVE SENTIMENT
Last analyzed: May 19, 2026 00:00
Marketing Summary

r/Instagram is a PUBLIC community on Reddit with over 1,066,438 members. It currently has a positive sentiment with an engagement rate of 0.2%. With a community friendliness score of 80, this subreddit presents a low conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.

80
Friendliness Score
0.2%
Engagement Rate
32
Conversion Potential
2.0%
Monthly Growth
Marketing Analytics
1.4
Avg Post Score
2.9
Avg Comments
25
Brand Mentions
5
Posts/Hour
Top Post Types
text 90.0% (45)
link 8.0% (4)
image 2.0% (1)
Peak Activity Hours
Times shown in UTC (Coordinated Universal Time) Local times are automatically converted based on your browser's timezone
12AM UTC
High
~20 active
Community Culture
Community Sentiment POSITIVE
Friendliness Score: 80/100
6.7K
Avg User Karma of Top Posts
30%
Commercial Acceptance
Content Preferences
Moderation Patterns
Rules & Compliance
16
Total Rules
Images
Videos
Self Promotion
Require Flairs
Public
Posting Requirements & Restrictions
100
Minimum Karma
30
Min Account Age (days)
ANY
Submission Type
Enabled
Flair System
Subreddit Rules
  1. Follow the Instagram TOS: Please follow the Instagram TOS while posting here. Posting about things that violate the TOS will get your post removed and possibly get you banned.
  2. No buying/selling: Please DO NOT post links to sites where you can buy followers, likes, or views; or services that sell these things. This includes sites that exchange tokens or coins for followers or likes. This also includes reviews of sites that sell followers, likes, or views. These are against the Instagram ToS. Don't post anything for sale here. **We are not a marketplace.**
  3. No hacking/attacking/insult/report/spam/prank/doxxing requests or attempts on yourself or others: Do not ask Reddit users to hack/attack/insult/report/spam/prank/doxx another user (or your own account) on either Reddit or Instagram. When posting screenshots please remove all visible usernames and profile pictures. Leaving an IG user's username for others to report is against the rules here and on reddit. We do not condone witch-hunting. Yes IG is awful at reviewing reports and removing rule-breaking accounts, but that does not turn this subreddit into the team to handle it.
  4. No threads with 'follow me' requests: There is a weekly Introduction thread that will be stickied where you can introduce yourself and your profile and what you can do. You can post in every thread as many weeks in a row. Make it creative and introduce yourself, tell us what type of pictures you take etc.
  5. Because of the weekly Introduction thread, Automoderator will automatically remove any 'Follow me, follow train, etc' type threads to keep the subreddit free of lots of spam posts. Feel free to share your pictures though!
  6. Remember the Reddiquette: We strongly encourage users to follow [Reddiquette](https://www.reddit.com/wiki/reddiquette). Mods will remove posts and comments at their discretion if they feel that a user is not following it.
  7. No self-promotion, F4F, S4S, C4C, L4L, giveaways, hacking services, ban/unban, verification, etc: This includes growth methods, ebooks, courses, or anything of the sort.
  8. No advertising for engagement groups or pods: In the Instagram TOS it states: Foster meaningful and genuine interactions. Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent. Engagement groups and PODs directly conflict this rule.
  9. No spam of comments and content
  10. rickrolls, no "die normies", no "reddit good instagram bad", no asking "who is she/what's his/her IG?", etc
  11. asking for votes for a contest.
  12. No posts asking for help to identify/find a certain post, account, user, or filter.: We are not your Google. Search online for it or use the search function on Reddit.
  13. Do not message mods personally.: This will result in a ban.
  14. If you're going to pass it as fact, be ready to prove it.:
  15. No petitions and no surveys: They won't work and are instead a great way to farm user information
  16. No NSFW content: We are not an NSFW subreddit. Do not post NSFW content. Do not try to circumvent this rule by tagging it NSFW.
  17. No discussion of politics or divisive social issues: We are not a political/social issue subreddit.
  18. No hate speech: Using hate speech is against our rules and Reddits rules.
Marketing Data Updated
May 19, 2026
Rules Updated
Jul 23, 2026
Compliance Updated
Jul 23, 2026

What is r/Instagram?

r/Instagram is a public Reddit community created in March 2011 with over 1,066,438 members. The un-official (and unaffiliated) subreddit for Instagram.com - Learn tips and tricks, ask questions and get feedback on your account. Come join our great community of over 900,000 users!

The community has a positive sentiment and an engagement rate of 0.2%. With a friendliness score of 80, it is considered very welcoming to new members.

Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.

Frequently Asked Questions about r/Instagram

r/Instagram is a public Reddit community with 1,066,438 members. The un-official (and unaffiliated) subreddit for Instagram.com - Learn tips and tricks, ask questions and get feedback on your account. Come join our great community of over 900,000 users!

With a conversion potential of 32 and an engagement rate of 0.2%, r/Instagram presents a low opportunity for authentic brand participation. Self-promotion is not allowed, so focus on providing genuine value to the community.

r/Instagram has 16 community rules. Posting requirements include a minimum of 100 combined karma and an account age of at least 30 days .

r/Instagram has an engagement rate of 0.2% with an average post score of 1.4 and an average of 2.9 comments per post. The community sentiment is positive with a friendliness score of 80 out of 10.
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