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r/Indiemakeupandmore PUBLIC
/r/indiemakeupandmore is a subreddit dedicated to independently made cosmetics, perfumes, bath and body products and more. Consumers, content creators and shop owners are all welcome to join our community. Shop owners and content creators must have approved flair and abide by our guidelines; please see the rules.
Marketing Summary
r/Indiemakeupandmore is a PUBLIC community on Reddit with over 148,013 members. It currently has a positive sentiment with an engagement rate of 1.5%. With a community friendliness score of 80, this subreddit presents a moderate conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
Marketing Analytics
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Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- Abide By Reddiquette Guidelines And Site Rules: Please follow [Reddiquette](https://www.reddithelp.com/en/categories/reddit-101/reddit-basics/reddiquette) and [Reddit's Content Policy.](https://www.reddit.com/help/contentpolicy)
- Personal Identifying Information (PII) will be removed.
- Use of hate speech will result in an immediate and permanent ban.
- Please see our Special Circumstances Announcement [HERE](https://www.reddit.com/r/Indiemakeupandmore/comments/jn1pjh/rule_update_special_circumstances_announcement/)
- Posts Must Be Directly Relevant to Indies: Posts must be directly relevant to indie products. **Indie is defined as: not owned by a parent company.** Drop-shipping, MLM, etc. companies are also not indie. Non-indie brand discussion is allowed in the comments, as long as it is relevant to the post AND the comment includes indie discussion. Memes, posts regarding makeup in general, or discussions about recent buys are only allowed in the Free Talk threads. All comments are still held to Reddiquette and IMAM standards of conduct.
- Claims Against Any Party Must Provide Proof: Speculation is allowed.
- When making a claim, screenshots of correspondence/photographs of products are required for claims to be verified. Please remove all [PII](https://old.reddit.com/r/Indiemakeupandmore/wiki/pii) from screenshots shared.
- When proof cannot reasonably be obtained (e.g., being blocked on social media), it is not required.
- Example of when proof is required:
- - Accusations against a user (u/ threatened me.)
- - Statements presented as fact (Their scents are all stock oils.)
- Brand Owner Self Promo: Brand owners/reps/decanters must review our [self-promo guidelines](https://www.reddit.com/r/Indiemakeupandmore/wiki/self_promotion) before posting. Brands must be verified and flaired.
- Any submissions that do not meet guidelines will be removed.
- Social Media Self Promo: Full guidelines are found [here](https://www.reddit.com/r/Indiemakeupandmore/wiki/self_promotion).
- Links or text referrals to specific social media accounts (tiktok, instagram, blogs, etc) must come from flaired accounts. Social media content creators may make 5 self-promotional posts or comments per month.
- Products Provided for Review or Promotion Must Be Disclosed: Bloggers or reviewers who receive press samples and/or discounted products for review or promotion must disclose this in their post.
- Haul Posts: All haul posts must include:
- Full list of items purchased * First impressions of products * Purchase experience (can be general or specific)
- Swaps/Destashes Can Only Be Posted on A Sunday: Swaps and destashes can only be posted on a Sunday and must be posted within the Sunday Swap Marketplace Thread. Separate text posts are only allowed if you are selling 30+ items and each item must be individually listed. Posts that have less than 30 items or list items in an external form such as a Google spreadsheet will be removed. For further swap/destash guidelines please see [here](http://www.reddit.com/r/Indiemakeupandmore/wiki/destash). Verified swap-lifters will be banned.
- FOTDs/EOTDs/NOTDs Must Include a Comment w/ Full Product List: All FOTDs, EOTDs, and NOTDs must include a comment with full product list and feature at least one indie product. An additional reminder that bloggers who receive press samples or discounted products due to their blogger status must disclose this in a FOTD/EOTD/NOTD post.
- Formulation Help And New Business Advice Posts: All formulation posts must come from verified brands on IMAM. Formulation posts made by brands will count towards their [self-promo limits](https://www.reddit.com/r/Indiemakeupandmore/wiki/self_promotion). Posts from individuals asking for help with formulation are best suited to a different subreddit, such as /r/DIYBeauty. **Note that Kickstarter campaigns are not allowed on the subreddit and will be removed.**
- Discord Servers: We do not allow promotion and/or discussion of Discord servers. IMAM is **not** affiliated with any Discord server.
What is r/Indiemakeupandmore?
r/Indiemakeupandmore is a public Reddit community created in February 2013 with over 148,013 members. /r/indiemakeupandmore is a subreddit dedicated to independently made cosmetics, perfumes, bath and body products and more. Consumers, content creators and shop owners are all welcome to join our community. Shop owners and content creators must have approved flair and abide by our guidelines; please see the rules.
The community has a positive sentiment and an engagement rate of 1.5%. With a friendliness score of 80, it is considered very welcoming to new members.
Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.
Frequently Asked Questions about r/Indiemakeupandmore
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