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r/HotWheels PUBLIC

Hot Wheels on reddit! Reddit's dedicated Hot Wheels section, welcoming all forms of die-cast, not just Hot Wheels.

246,179 members
Created: May 2011
Language: EN
POSITIVE SENTIMENT
Last analyzed: May 10, 2026 08:01
Marketing Summary

r/HotWheels is a PUBLIC community on Reddit with over 246,179 members. It currently has a positive sentiment with an engagement rate of 0.5%. With a community friendliness score of 80, this subreddit presents a moderate conversion potential for authentic brand participation. Self-promotion is generally allowed according to recent analysis.

80
Friendliness Score
0.5%
Engagement Rate
55
Conversion Potential
5.0%
Monthly Growth
Marketing Analytics
13.7
Avg Post Score
5.0
Avg Comments
25
Brand Mentions
6
Posts/Hour
Top Post Types
text 60.0% (30)
image 22.0% (11)
link 18.0% (9)
Peak Activity Hours
Times shown in UTC (Coordinated Universal Time) Local times are automatically converted based on your browser's timezone
8AM UTC
High
~32 active
Community Culture
Community Sentiment POSITIVE
Friendliness Score: 80/100
5.2K
Avg User Karma of Top Posts
70%
Commercial Acceptance
Content Preferences
Moderation Patterns
Rules & Compliance
11
Total Rules
Images
Videos
Self Promotion
Require Flairs
Public
Posting Requirements & Restrictions
No limit
Minimum Karma
No limit
Min Account Age (days)
ANY
Submission Type
Enabled
Flair System
Subreddit Rules
  1. Be kind to one another: Being nice goes a long way. We want to foster a welcoming community.
  2. All forms of diecast are allowed: We welcome **any brand** of diecast vehicles! Hot Wheels, Matchbox, Greenlight, Johnny Lightning, Tomica, Auto World, Majorette, MiniGT, Kyosho, Maisto, Kinsmart and others are welcome.
  3. Non-collecting related posts are subject to removal.
  4. Trades and Sales should be posted in the Trade/Sale thread: Please limit all trade and sale requests to the monthly trade and sale thread. Any trade or sale request outside of the thread will be removed and poster redirected to the monthly thread.
  5. Please do not request values of cars/lots or inquire about item rarity: Most Hot Wheel cars aren't rare and even ones that are 35+years old, are still only worth about $1.00. Ebay sold listings will give you a great idea of the value of your car.
  6. No profanity or hate speech or personal attacks: In the interest of keeping things family and kid friendly we request you keep cursing to a minimum. While some light swearing will be tolerated there is **zero tolerance** for personal attacks and hate speech. Users are subject to bans.
  7. Reddit site wide rules apply: When in doubt adhere to Reddit side wide rules.
  8. Do not post pornographic/adult themed images or images containing illicit substances: Do not post pornographic/adult themed images or images containing illicit substances
  9. No "should I buy this", "did I do good", "did I overpay", "should I open this" or "rate my" posts: Please do not ask for this type of personal advice from the community. Your money, your choice.
  10. No posting AI/CGI generated images :
  11. No politics: Keep politics out of Hot Wheels
Marketing Data Updated
May 10, 2026
Rules Updated
Jul 15, 2026
Compliance Updated
Jul 15, 2026

What is r/HotWheels?

r/HotWheels is a public Reddit community created in May 2011 with over 246,179 members. Hot Wheels on reddit! Reddit's dedicated Hot Wheels section, welcoming all forms of die-cast, not just Hot Wheels.

The community has a positive sentiment and an engagement rate of 0.5%. With a friendliness score of 80, it is considered very welcoming to new members.

Self-promotion is generally allowed, making it a potential opportunity for authentic brand participation.

Frequently Asked Questions about r/HotWheels

r/HotWheels is a public Reddit community with 246,179 members. Hot Wheels on reddit! Reddit's dedicated Hot Wheels section, welcoming all forms of die-cast, not just Hot Wheels.

With a conversion potential of 55 and an engagement rate of 0.5%, r/HotWheels presents a moderate opportunity for authentic brand participation. Self-promotion is generally allowed, but always follow community guidelines.

r/HotWheels has 11 community rules.

r/HotWheels has an engagement rate of 0.5% with an average post score of 13.7 and an average of 5.0 comments per post. The community sentiment is positive with a friendliness score of 80 out of 10.
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