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r/Baking PUBLIC
For all your baking needs! Recipes, pictures, ideas, questions and all things baking related. Cakes, cookies, pies, tarts, muffins, scones, breads, rolls, biscuits, cheesecakes, snack bars, etc are all welcome!
4,521,542 members
Created: Apr 2009
Language: EN
POSITIVE SENTIMENT
Last analyzed: May 13, 2026 12:01
Marketing Summary
r/Baking is a PUBLIC community on Reddit with over 4,521,542 members. It currently has a positive sentiment with an engagement rate of 0.0%. With a community friendliness score of 80, this subreddit presents a low conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
80
Friendliness Score
0.0%
Engagement Rate
30
Conversion Potential
2.0%
Monthly Growth
Marketing Analytics
67.9
Avg Post Score
7.6
Avg Comments
25
Brand Mentions
3
Posts/Hour
Top Post Types
text
78.0% (39)
link
12.0% (6)
image
10.0% (5)
Peak Activity Hours
Times shown in UTC (Coordinated Universal Time)
Local times are automatically converted based on your browser's timezone
12PM UTC
High
~30 active
2AM UTC
Medium
~10 active
Community Culture
Community Sentiment
POSITIVE
1.0K
Avg User Karma of Top Posts
30%
Commercial Acceptance
Content Preferences
Moderation Patterns
Rules & Compliance
18
Total Rules
Posting Requirements & Restrictions
100
Minimum Karma
30
Min Account Age (days)
ANY
Submission Type
Enabled
Flair System
Subreddit Rules
- No Self Promotion or Other Promotion: r/baking is a community-driven space, not a platform for advertising, marketing, surveys, traffic generation, or fundraisers (e.g., GoFundMe). Accounts that **primarily use r/baking (and Reddit) to promote external websites, businesses, or causes** may have posts removed. YouTube videos may be shared **once per week**, but channel/profile links are **not allowed**. See [Reddit Self-Promotion Guidelines](https://www.reddit.com/wiki/selfpromotion/).
- No links to restricted or gated platforms (pinterest, instagram, facebook, tiktok, etc): Posts or comments linking to **restricted or gated platforms** are not allowed. This includes sites that require login, account creation, app installation, or external sign-in to view content (such as Pinterest, Instagram, Facebook, TikTok, or similar platforms). r/baking prioritizes content that can be viewed freely by all users. **Gift links that provide free access without login** (e.g., NYT Cooking or America's Test Kitchen gift links) are typically allowed.
- memes. r/baking focuses on baking projects, techniques, and related discussion. Meme-style posts are outside the subreddit’s content scope and may be removed.
- No glorifying, praising, or promoting stand mixers (kitchen-aid or others): Items made with stand mixers are allowed. However, posts that primarily showcase or glorify stand mixers or other kitchen equipment are not permitted. Discussion about how to use, maintain, or compare equipment is welcome, but posts centered on the appliance itself may be removed.
- No tshirt, mug, dropshipping, etc spam.: from r/modguide thread: "The flow of t-shirt spam (and other astroturfing-type spam) goes like this: Scammer will post an image to a sub that they have stolen from a popular post or social media site. Or they will simply proceed to step 2 on a popular image post, steal that image and place it on a shirt and post a link inside the thread. Then a second account will comment asking if anyone knows where to buy this on a shirt. A third account will post a link. "
- No asking for recipes in a Showcase (No Recipe) flaired post: Posts flaired Showcase (No Recipe) are meant for inspiration or sharing bakes just for fun. Asking the OP for a recipe in these posts is not allowed and those comments will be removed. This helps keep the community welcoming and prevents pile-ons when OPs choose not to share a recipe. Recipes are optional on r/baking and only required when a post uses the Recipe flair. Repeated rule violations may lead to temporary loss of commenting privileges.
- Reddit TOS or reddiquette : Posts/comments violating Reddit terms of service and/or reddiquette will be removed.
- No asking for DMs: Asking users to move conversations to direct messages (DMs or private messages) is not permitted.
- r/baking encourages information to remain public and accessible within the thread so everyone can benefit from the discussion.
- Comments such as “DM me for the recipe” or requests to continue the conversation privately may be removed. Requests to move conversations to DMs are also commonly associated with scams or off-platform transactions and are not allowed.
- No AI Content: Images shared here must show real baked goods. AI-generated images aren’t allowed. AI recipes can be discussed or shared if clearly disclosed as AI-generated, but images posted to the subreddit must still show a real bake. If you link to an AI recipe site, disclose that it’s AI-generated and don’t use AI images to drive traffic to it. **If you suspect AI content, report it or message the mods instead of accusing the poster.** This rule also prevents undisclosed AI content promotion.
- No Harassment / Civility: Harassment, bullying, or targeting other users is not allowed.
- This includes personal attacks, insults, intimidation, or encouraging others to harass someone. Disagreements about baking, techniques, or recipes are fine, but they must remain civil and focused on the content rather than the person.
- Comments or posts that cross into harassment may be removed, and repeat or severe violations may result in a ban.
- Flair must conform with Flair Guidelines: **All posts must use an appropriate flair that accurately reflects the content of the post.** Incorrect, misleading, or missing flair may result in removal.
- Guidance:** Please review the **[Flair Guidelines](https://www.reddit.com/r/Baking/wiki/index/flair_guidelines/)** before posting to ensure you are using the correct flair.
- Moderator Discretion: Moderators may remove content or take action when it undermines the integrity, safety, or intended purpose of the community, even if it does not fall neatly under a specific written rule. This rule exists to address edge cases, evolving behaviors, bad-faith participation, or loopholes not explicitly covered elsewhere. It serves as a safeguard to protect the overall health, standards, and culture of r/baking.
- Content Must Be Baking-Related: Posts and comments must be directly related to baking. Content should focus on baked goods, techniques, ingredients, or baking discussion. Breads and other batter- or dough-based goods traditionally associated with baking are allowed, including items prepared in ovens, pans, or fried. Standalone confectioneries (e.g., caramels, fudges, puddings) are not allowed unless part of a baked item. See **[Posting Guidelines](https://www.reddit.com/r/Baking/wiki/index/posting_guidelines)**.
Marketing Data Updated
May 13, 2026
Rules Updated
Jul 18, 2026
Compliance Updated
Jul 18, 2026
What is r/Baking?
r/Baking is a public Reddit community created in April 2009 with over 4,521,542 members. For all your baking needs! Recipes, pictures, ideas, questions and all things baking related. Cakes, cookies, pies, tarts, muffins, scones, breads, rolls, biscuits, cheesecakes, snack bars, etc are all welcome!
The community has a positive sentiment and an engagement rate of 0.0%. With a friendliness score of 80, it is considered very welcoming to new members.
Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.
Frequently Asked Questions about r/Baking
r/Baking is a public Reddit community
with 4,521,542 members.
For all your baking needs!
Recipes, pictures, ideas, questions and all things baking related. Cakes, cookies, pies, tarts, muffins, scones, breads, rolls, biscuits, cheesecakes, snack bars, etc are all welcome!
With a conversion potential of 30
and an engagement rate of 0.0%,
r/Baking presents a
low
opportunity for authentic brand participation.
Self-promotion is not allowed, so focus on providing genuine value to the community.
r/Baking has 18 community rules. Posting requirements include
a minimum of 100 combined karma and an account age of at least 30 days .
r/Baking has an engagement rate of 0.0%
with an average post score of 67.9
and an average of 7.6 comments per post.
The community sentiment is positive
with a friendliness score of 80 out of 10.
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