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r/AusHENRY PUBLIC
HENRY = High Earner Not Rich Yet. We are the Aussie version of r/HENRYfinance, part of the FIRE (Financial Independence Retire Early) community. Also checkout r/fiaustralia. High Earner = in the top 10% of income (individual = over $156,000 pre-tax, excluding super, as per 2025 ABS employee earnings; household = over 235K per gratten 2025 budget cheat sheet). Not Rich Yet = usable assets less than $3m. This includes super, excludes the home. This forum is not financial advice.
Marketing Summary
r/AusHENRY is a PUBLIC community on Reddit with over 46,740 members. It currently has a positive sentiment with an engagement rate of 3.1%. With a community friendliness score of 80, this subreddit presents a high conversion potential for authentic brand participation. Strict rules against self-promotion are in place, so marketing should focus strictly on value-driven community engagement.
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Rules & Compliance
Posting Requirements & Restrictions
Subreddit Rules
- Be respectful: Comments that insult, demean, or discourage others are not allowed. Keep discussions helpful or constructive. We all have to start our journey somewhere. Violations may lead to bans.
- Be on topic: We don't allow: •Posting purely for upvotes •Insincerity or dishonesty •Trolling, loaded questions, loaded language, or provoking •Memes and low-effort images/videos •Clickbait or vague post titles •Excessive profanity
- No abusive language: We don't allow: •Personal attacks: •Raw criticism without any constructive feedback •Name-calling, flaming, shaming, or otherwise harassing other users •Abusive language •Intentionally rude or very harsh language •Hate speech targeting a group or individuals as members of a group •Retaliating in response to an affront
- No law-breaking information: We don't allow: •Suggesting another user perform illegal activity •Linking to illegal content or lawbreaking information •Asking for advice on how to commit fraud, evade taxes, etc.
- No politicising finance: We don't allow: •Moralising issues •Petitions •Political discussions •Political baiting •Soapboxing
- Ranting and complaining about the government, economy, property prices etc is also not constructive and therefore not allowed.
- Discussion of actual government policy is permitted.
- No self-promotion, soliciting or begging: We don't allow: •Advertisements or promotion about a company, site, blog, video, app, or product •Promotion of anything owned by you •Offering referral, invite, or affiliate links/codes •Soliciting business or recruiting •PM requests
- No personal information: We wouldn't want anyone to experience identity theft here.
- Community vibes: Obvious troll posts and comments made in bad faith are not welcome. Reoffending accounts will be banned.
What is r/AusHENRY?
r/AusHENRY is a public Reddit community created in January 2023 with over 46,740 members. HENRY = High Earner Not Rich Yet. We are the Aussie version of r/HENRYfinance, part of the FIRE (Financial Independence Retire Early) community. Also checkout r/fiaustralia. High Earner = in the top 10% of income (individual = over $156,000 pre-tax, excluding super, as per 2025 ABS employee earnings; household = over 235K per gratten 2025 budget cheat sheet). Not Rich Yet = usable assets less than $3m. This includes super, excludes the home. This forum is not financial advice.
The community has a positive sentiment and an engagement rate of 3.1%. With a friendliness score of 80, it is considered very welcoming to new members.
Self-promotion is not allowed, so marketing efforts should focus on providing genuine value to the community.
Frequently Asked Questions about r/AusHENRY
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